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Durga Puja: Festivals
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Durga Puja is an important Hindu festival and is celebrated in various parts of the country in the month of September-October. The nine-day festival is ... called the Dussehra and Navaratri in other parts of India. Kolkata and Mysore are some of the popular destinations to witness the zeal and fervour that the devotees display. The festival falls in the month of October every year.
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Durga Puja is an important Hindu Festival celebrated all over India with different rituals and festivities. It is celebrated in the month of September/October. The excited festivity is omnipresent during Durga Puja throughout India, specifically in East-India particularly in West Bengal. The beautiful idols of the ten headed but fierce goddess on her lion is worshipped with great enthusiasm.
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Durga Puja is the greatest Hindu festival in which God is adored as Mother. Hinduism is the only religion in the world which has emphasised to such an extent the motherhood of God. One's relationship with one's mother is the dearest and the sweetest of all human relations. Hence, it is proper to look upon God as mother.
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The festival of Durga puja comes with its own retinue of mythological stories. The most prevalent among them is the one involving Lord Rama, the hero of the Hindu epic, Ramayana. When Ravana (the 10-headed demon king of Lanka, now Ceylon) abducted Lord Rama’s wife Sita, and held her hostage in Lanka, a fierce battle ensued. Although there were huge casualties on both sides, Ravana could not be defeated. So Rama decided to seek the blessings of Shakti or Goddess Durga in order to defeat the 10-headed demon.
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Shri Lakshmi Puja, the goddess of wealth falls on the full moon night following Durga Puja and is celebrated with great devotion. The worship of goddess Kali symbolises the purpose to see removal of darkness from the minds and to imbibe the spirit of light in the way of life. This celebration coincides with the Deepawali festival.
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Ever since the mid-1980s para rivalry in terms of the celebration of Durga Puja has become increasingly corporatised. As the time of the puja is ... the period of mega consumption and the best time to publicise products and commodities, companies are more than willing to advertise their products. Hence commercial advertising and brand positioning during the festival becomes a major enterprise in itself, and pujas which are able to attract large crowds to their pandals become the beneficiaries of this publicity campaign. Prizes and awards or spectacular displays attract crowds and depending upon the drawing power of particular pujas, advertisers are willing to pay higher rates for having their advertisements and hoardings displayed at the puja, often even sponsor them.
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