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Disney Channel
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Disney Channel is the most watched pay-TV kids channel in the region where it ranked first among kids viewers in markets such as Singapore, Malaysia, the Philippines, Australia, and New Zealand where cable/satellite TV ratings are available. Playhouse Disney programming blocks on Disney Channel regularly win their timeslots versus other cable/satellite channels in the region among young children. Disney branded shows consistently win their timeslots among children viewers.
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The Disney Channel has always been a main source for introducing the hottest stars in Hollywood. Disney viewers have been introduced to various music videos from the Jonas Brothers, Hannah Montana/Miley Cyrus, The High School Musical Cast, The Cheetah Girls, T Squad, Hayden Panettiere, Evan Rachel Wood, Ashley Tisdale, Vanessa Hudgens, Hilary Duff,AnnaSophia Robb,and many more. Recently the Jonas Brothers have released their second album, Jonas Brothers. Miley Cyrus has released the second Hannah Montana soundtrack, which includes her very own debut CD with Hollywood Records.
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Parents need to know that if you're looking for a great Christmas CD for your kids and their older tweeny-bopper siblings, this Disney Channel compilation has age-appropriate lyrics that will get you and your kids into the spirit of the holidays. The CD is centered on Christmas, and other winter holidays aren't mentioned.
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The strong connection kids and families have to Disney Channel's hit series "Hannah Montana" has made Miley Cyrus a sensation across the country. Throughout the year Wal-Mart will offer more ways for fans to express their inner pop star, with more than 140 unique Hannah Montana-inspired products.
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For some time now, the Disney Channel has identified two clear demographics that comprise the bulk of its viewership and has made efforts to hook both. Before full-day students get out of school, the network employs a reliable programming block for preschoolers known as Playhouse Disney, with a blend of in-house and acquired series spanning various mediums. But when the bell rings, whether homework is finished or not, the tween-oriented content is there awaiting absorption, a mix of animated and live action series, both new and "old" (in the sense that last decade can be classified as "old"). During afternoons and evenings, the Channel's primary target is the tween-to-teen viewer, aged roughly 8 to 15. When things go right, that narrow market can expand considerably, and it does so when the cable channel has a hit on their hands, like "Lizzie McGuire", "Kim Possible", or the tough-to-explain "That's So Raven."
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Every year Disney Channel airs Halloween themed episodes of series and movies including Hocus Pocus, Halloweentown series, and Twitches during the Halloween season. This year in 2007 Disney Channel will air a Halloween themed episode of it's newest series Cory In the House. They will ... air the sequel to Twitches, Twitches Too. and the new series Wizards of Waverly Place
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