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Disney Channel: Playhouse Disney
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Neil Leitch, Pre-school Learning Alliance Director of Communications adds: "We are delighted to be involved with Playhouse Disney to launch such an innovative and unique programme of tailored support for practitioners. Caring for the planet from an early age ensures a better future for everyone. This pack encourages very young children to respect the planet as well as others and complements what a child first learns about the environment at home with their families."
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Character dining experiences have traditionally proven to be a great way to introduce little ones to Disney characters, with a dozen offerings throughout Disney parks and resorts. Coming this summer, kids can now dine and get autographs with Playhouse Disney pals JoJo and Goliath, and characters from Disney's Little Einsteins will meet and greet guests at Hollywood and Vine at Disney-MGM Studios.
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Of the three blocks introduced in 1997, only Playhouse Disney continues to this day. As part of the network's 2002 re-brand campaign, the "Zoog" brand name was dropped, and Vault Disney was dropped (primarily to contribute to the network's new "hip" image).
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Playhouse Disney today announced it is joining forces with the Pre-school Learning Alliance on the biggest ever trial of educational materials to teach preschoolers about the environment through play. The trial will see 7,300 nurseries receive a free pack as part of Playhouse Disney's Playing for the Planet campaign launched earlier last year.
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