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Disney Channel: Disney Channel Worldwide
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In this article, Steinberg presents an inside look at the daily work of Mr. Rich Ross, president of Disney Channel Worldwide. He is at the head of the company responsible for what most children watch on television, not just in this country but all over the world. Mr. Ross often consults with an expert in the area of child audiences when making decisions about Disney’s television programming, that is, he has a family friend’s eleven year old daughter take a look at what Disney’s been working on and offer her opinion. But that anecdote is not meant to minimize his credibility. In fact, Mr. Ross has worked hard to keep up in the changing nature of children’s marketing, and he’s been quite successful. He was able to coordinate the publicity of “High School Musical” between Disney’s radio stations, magazines, and websites, which ended up as the perfect combination to create such a strong fan base.
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DGamer will be included at no additional charge in Disney Interactive Studios Nintendo DS games coming next year based on popular franchises, including The Chronicles of Narnia: Prince Caspian, Spectrobes II and Hannah Montana 3. With each of these games, players can customize their game-themed backgrounds, items, skins and avatar costumes. DGamer Honors can be earned by completing challenges in-game or online to unlock exclusive content in their game or DGamer online profile. Players can ... trade items, such as avatar costumes, with other players worldwide or give them away as gifts. DGamer synchronizes to allow players to view and customize their community both on their Nintendo DS through the Nintendo Wi-Fi Connection and their computer via the DGamer Channel on Disney.com.
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High School Musical 2, the most highly anticipated sequel of the year, comes to DVD and Blu-ray(TM) High-Def in an extended edition on December 11, 2007 from Walt Disney Studios Home Entertainment. There's a special bonus musical scene available only on DVD and Blu-ray(TM) High-Def, seamlessly integrated into the film, in which audiences can finally see the musical number Troy and Sharpay rehearse in the film but never perform. The scene features Sharpay playing the Pineapple Princess looking for her Fresh Fish Prince in the lavish Polynesian fantasy "Humuhumunukunukua'pua'a", in which Sharpay goes all out to win Troy- and the Star Dazzle Award at the Midsummer Night's Talent Show. The number is complete with a hip hop ode to Mighty Mount Fufu. High School Musical 2 pops with more of the infectious music, high energy dancing and exuberant young cast that created worldwide High School Musical-mania, and brings back Troy, Gabriella, Sharpay and the entire Wildcat gang in another spectacular must-own musical experience! High School Musical 2: Extended Edition is packed with bonus material including music videos and sing-along and karaoke features!
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Most recently, Crofton, 52, served for four years as Executive Vice President of Human Resources for Walt Disney Parks and Resorts. In this role, Crofton had global responsibilities for all HR-related services for 99,000 Cast Members worldwide, including Employee/Labor Relations, Diversity/Inclusion, Compliance, Recruitment, Disney University Training and Development, Organizational Development, Benefits and Workforce Planning. Crofton reported to Jay Rasulo, Chairman of Walt Disney Parks and Resorts.
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