LYCOS RETRIEVER 
Disney: Disney Theme
built 650 days ago
No phenomenon in popular culture has inspired more legends, myths, and rumors than Walt Disney. This quiet, conservative Midwesterner was a visionary and technological innovator who built a major motion picture studio from scratch; pioneered the use of animation, sound, and color in films; entertained and enthralled millions in the early days of television; and single-handedly created the theme park industry. Intensely private yet always on the leading edge of the very public entertainment industry, Walt Disney was a man of tremendous achievements and a contradictory nature destined to be the stuff of legends. The memorable and beautiful films he produced, the complex and futuristic theme park attractions he created, the inner workings of the multi-billion dollar corporation he founded, and the details of his private life have been the objects of intense scrutiny and speculation for decades. As the persistent rumor of cryogenic storage demonstrates, the Disney legend has endured, quite literally, beyond the grave.
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Once created, it is no longer Disney's sole property. Disney controls even the images of the environment that they have created. In Variations on a Theme Park, editor Michael Sorkin explains that Disney has created the first copyrighted urban environment, and only allows photographs of that environment to be used with prior approval. Not surprisingly, they did not grant Sorkin the right to use any images, just as they threatened to sue Fjellman if he included any photographs in his book. His cover carries a impressionistic rendering of Cinderella's castle, while Sorkin's includes just a photograph of the sky above Disney World. But Disney's desire to control every aspect of the town is perhaps most apparent in the recent school crisis that griped the community.
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As in every other service business, quality is critical to the success of Walt Disney World. Because 70 percent of visitors to the theme park are repeat visitors, the quality of service they receive can literally make or break Disney.
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