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Digital Camera: Sony Electronics
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This year, there has been a slight shift in the direction of digital camera evolution. During previous years, the megapixels race dominated digital camera announcements. That race is not over yet, as Sony proved by revealing its compact 12 megapixels Cybershot DSC-W200. However, the race has definitely slowed down, higher resolution is no longer the biggest selling factor for consumers. There are 3 reasons for this:
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Sony has established a new brand name for its digital single lens reflex (D-SLR) cameras that will be launched worldwide this summer. Meaning “beginning” and “essential,” the symbol α (pronounced alpha) embodies the spirit of Sony’s approach to the D-SLR market. Under this sub-brand, Sony will produce a complete camera system of accessories and lenses to enhance the enjoyment of photography. More »
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"Discerning photo enthusiasts will be impressed with the rugged construction and outstanding performance of the A700, said Phil Lubell, director of marketing for digital cameras at Sony Electronics. "We ... expect that this new camera will re-define the post-capture experience with HDMI™ output for high-quality playback of images on high-definition televisions."
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Before you rush into buying your digital camera this holiday season make sure your properly informed. Many consumers during the holiday season rush into purchasing electronic equipment in a mad panic to get that high end gift for their loved one or spouse.
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The latest model (DSC-F828) in Sony's popular line of Cyber-shot® F-series enthusiast cameras represents the next level of digital still photography, which these enthusiasts will surely appreciate. With its lens-centric design, the new camera is encased in a black, magnesium alloy body, and is the first to incorporate Sony's recently announced four-color filter CCD technology and Real Imaging Processor(TM).
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"This is a step towards realizing a platform for networked photo communication," said Phil Lubell, director of marketing for digital cameras at Sony Electronics. "We will continue to explore the possibilities for networked digital imaging as broadband Internet becomes more pervasive in American homes."
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