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Dell Computer: Companies
built 780 days ago
In 1990 Dell set up subsidiaries in Italy and France and began selling some computers through large computer stores, whose high-volume, low-margin strategy complemented Dell's established operations. The firm was making important corporate inroads as well, developing client/server computing systems with Andersen Consulting, for example, and introducing powerful servers using the Unix operating system. As a result, 40 percent of Dell's $546 million in 1990 sales came from the corporate world, up from 15 percent in 1987. Dell became the sixth largest PC maker in the United States--up from number 22 in 1989--and retained a staff of 2,100. Furthermore, the company's emphasis on customer satisfaction paid off, as it was rated number one in J.D. Powers & Associates' first survey of PC customer satisfaction.
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The Company offers Dell XPStm, OptiPlextm and Dimensiontm desktop computer systems, and Dell Precisiontm desktop workstations. Dell customers can select from three lines of desktop computer systems. The OptiPlextm line is designed to help business, government and institutional customers manage their total cost of ownership by offering stability, security and managed product transitions. The Dimensiontm line is designed for small businesses and home users requiring the features for their productivity and entertainment needs. During the fiscal year ended February 3, 2006 (fiscal 2006), Dell expanded the XPStm line targeted at customers who require the gaming or entertainment experience available. Dell Precisiontm workstations are intended for professional users who demand performance from hardware platforms certified to run applications, such as three-dimensional, computer-aided design, digital content creation, geographic information systems, computer animation, software development and financial analysis.
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By 2000, Dell's annual sales reached more than $25 billion, as computer sales boomed during the late 1990s. Dell passed Compaq in 1999 to become the world's largest seller of desktop PCs; notebook sales ... remained strong. The market, however, began to shrink as the new century began. Dell had already started looking for new ways to boost sales. It began making servers, the more powerful computers used to connect PCs into networks. In this market, it faced tough competition from well-known companies, such as Hewlett-Packard (see entry), Sun Microsystems, and Compaq.
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Most of Dell's products are IBM PC-compatible desktop, laptop, and server computers using Intel or AMD processors. The company ... markets a line of HTC-produced handheld computershand, rebranded computer peripherals such as keyboards and mice, and Sony-developed monitors and televisions. Other Dell-branded peripherals such as scanners and printers are often designed in-house with production outsourced. Dell also distributes third-party hardware such as gaming consoles from Sony, Nintendo, and Microsoft. Often Dell will market via the company website third-party devices that compete with it's own products, such as the Palm Tungsten handheld that competes with Dell's own Axim line.
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By the end of 1986, Dell's sales reached $60 million, and the company won praise for its newest computer, the fastest IBM clone of the time. The next year, Dell became the first U.S. computer company to offer next-day, on-site repair services, using technicians provided by another company. Customers could ... call in for technical help; Dell learned that most problems could be solved in a few minutes.
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Gulf News - Dell, the world’s number two computer company, launched a desktop in China last month that sells for as little as $336, more than 60 per cent below the price tag of its previously cheapest machine. Quanta Computer, the world’s largest contract More
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