LYCOS RETRIEVER 
Daewoo
built 238 days ago
Daewoo is bidding to take the world by storm, and India plays a prominent role in the company's global plans. Daewoo aggressively launched the Cielo in mid-1995 and, despite initial complaints regarding the car's poor fuel consumption, the car is now a well accepted member of the mid-size car segment. A new version called the Nexia with an upgraded engine and other cosmetic changes was launched recently. Value-for-money is this car's prime virtue, as is the case with most Korean cars. This car comes equipped with a tachometer, fog lamps, height adjustable driver's seat, power steering/windows, central locking and a rear screen demister. available with automotic transmission in GLE and GLX levels of trim.
Source:
Daewoo is a known car brand that is becoming one of the prides of South Korea. The design is so exquisite and modernized that you could actually wonder if the car brand is really Korean. It could be significant to note that Daewoo car designs are sophisticated and contemporary in nature.
Source:
Daewoo's manumatic has no overdrive, and makes it easy to accidentally move two gears at once. However, it does allow starting the car from second or third gear, handy in winter. A performance shifting option makes gas mileage low but lives up to its name.
Source:
Daewoo's media choice has been very consistent since it started advertising (See Media List Box). The original core list of US and European publications has been steadily built up. This year a number of local and regional media are being used to extend coverage.
Source:
With the many years of its existence and the numerous car models that it has launched, Daewoo is set to continue looking forward to the future. As a matter of fact, Daewoo is collaborating not just with General Motors, in Australia, it has been working with Holden Commodore and in Japan; the car brand is identified to have a close partnership with Suzuki.
Source:
Daewoo is Korad, Ogilvy & Mather’s largest client in Korea, accounting for one third of the agency’s US$ 250 million billings. The agency has a special international division in Seoul that handles overseas projects for Daewoo. A Pan-Asian campaign on Star TV is one example. The involvement goes further than creating campaigns. One of Daewoo’s major new markets is India where Korad and the UK’s WPP plc jointly bought a creative agency, Equus Advertising, in New Delhi to work for Daewoo. "The start-up of Daewoo in India is a critical project and it calls for a much deeper and broader range of support from an agency than their initial billings might justify. And so we decided to buy Equus to make sure that the wide range of services they need would be available," says Ms. Il-Ling New, director of Korad, Ogilvy & Mather’s Overseas Division. Similar investments may be made in other markets, possibly in Vietnam and the Phillipines, says agency president Myung-Ha Kim.
Source:
MORE ABOUT
Daewoo