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Daewoo: Gm Daewoo
built 289 days ago
GM's investment in the bankrupt South Korean automaker Daewoo three years ago has turned into an Asia-Pacific plum for the struggling automaker. Owing largely to the Chevrolet Aveo subcompact built by Daewoo, GM's Asia-Pacific region posted its first profit in five years during the second quarter of $37 million and reinforced Daewoo's bid to lead in development and production of entry-level GM cars. In a Bloomberg News report (August 31), Daewoo's fast growth as a technical and manufacturing anchor for GM in Asia is summarized. The American team that runs GM Daewoo is led by Nick Reilly, 55, who predicts Daewoo will sell about 1.05 million vehicles worldwide this year and as many as 1.5 million in 2008.
The re-branded Daewoo models sold in Israel succeeded far beyond GM's expectations so the Daewoo re-branding strategy was adopted to other countries as well. In most European countries ... GM retained the Daewoo brand and original model names until December 31, 2004.
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In Singapore, Daewoo is replaced by the Chevrolet brand after GM bought Daewoo. It still offers the same line-up from Daewoo, namely the Optra sedan, Optra station wagon and Optra5 hatchback in Malaysia, Thailand, the Philippines, and Indonesia. The vehicles use the 1.6 L or 1.8 L engine with an automatic transmission available for selected models.
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At the 2005 Shanghai Auto Show, GM Daewoo presented an updated version of the Kalos in a sedan form, designed in cooperation with PATAC. This version of the vehicle bears the internal code T250 (referring both to the platform and the only vehicle using it).
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Focus on technology innovation, product development and quality improvement, VIDAMCO made Vietnamese customers surprised at GM Daewoo technology by launching 02 models: Magnus Eagle 2.0 and Magnus L6 2.5. Magnus L6 embodies the power of one line 6 cylinders engine with the fuel consumption of 4 cylinders – the new era of the 6 cylinders engine 2,500 cc. The launch of those models blew a fresh vitality to the car market in early 2004.
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