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Cultura
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DALLAS, Sept. 9 /PRNewswire/ -- Cultura announces the launch of a comprehensive study of the US Hispanic market. Juan Faura, president of Cultura, a Dallas-based ad agency specializing in the US Hispanic market, stated it is the first study of its kind. "There have been extremely thorough and complete research projects addressing the US Hispanic market in the past, but they have not covered the breadth of markets and people that this one will," he stated from his office in Dallas. The project titled Hispanamericanos: The Third Culture began on August 2, 2004, will cover more than 120 cities in 30 states across the US and Mexico, will include Spanish- dominant, bilingual and English-dominant Hispanics between 7 and 95 years old and is expected to take between 6 and 9 months to complete. Greg Knipp, general manager of Cultura believes the results will be invaluable to marketers looking to reach this audience. "The study is intended to provide the most complete picture of the market to date."
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Cultura con N, broadcasted from Spain on DOCU TVE Online with JumpTV, is entirely dedicated to the Spanish and to the Hispanic culture. Cultura con N program, hosted by Alejandra Alloza, offers an interesting and catching overview of different events from such spheres of the Spanish cultural life as theatre, cinema, literature, opera and fine arts.
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A Conference was held on October 12 and 13 at the Massachusetts Institute of Technology to celebrate the 10th anniversary of Cultura. It brought together colleagues in the foreign language field who had either developed a Cultura (or a Cultura-inspired project) in another institution and/or another language or were simply interested in finding out how to implement a similar telecollaborative project.
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