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Crm Technology: Companies
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CRM - Mark Kuchel, senior vice president and client officer, brings 28 years of business and technology consulting experience to the CRM consulting group. Prior to joining TSC, Kuchel was a senior vice president with eLoyalty, a consulting and systems integration company focused on CRM solutions, where he had management responsibility for clients in the U.S. and Europe. Previously, Kuchel had been a senior vice president with TSC (eLoyalty was created as a spin-off from TSC in 2000). Before joining eLoyalty/TSC, he was a partner with Andersen Consulting (now Accenture) for nine years.
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Most companies don’t have the luxury of completely discarding their IT infrastructure when introducing a new CRM technology. Integration is the linchpin to success; it can seamlessly bridge systems, or become a costly and time-consuming albatross. Following are the five strategies for connecting the new with the old. [More]
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Mobile CRM technology is gaining traction, often in tandem with hosted implementation. According to Yankee Group, 40 percent of mobile CRM users are interested in this approach, and the number jumps to 70 percent if you add the "somewhat interested" category. Two companies to watch: Salesforce.com, whose acquisition of Sendia provides instant experience embedding in a mobile architecture, and Entellium, which has the benefit of a fresh start, in contrast to companies that "just shoved their CRM into the device."
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Emerging ASPs hold the potential to make the best CRM technology available to even the most resource-constrained companies. For CRM application suppliers, the ASP will be a new channel, complementing direct sales and other models. CRM vendors who host their own applications will ... encounter competition from value-added resellers and generic, multiapplication ASPs.
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Manzo Marketing consultants helps law firms leverage their investment in CRM technology by improving system usage firmwide and producing quantifiable results. As a former Marketing Director for a 450-lawyer international firm, Nancy has an outstanding record of creating, implementing and managing successful business development strategies for lawyers drawing upon her experience in sales, marketing and launching 3 successful companies, including Prairielaw which was acquired by Lawyers.com. Nancy is former President of LMA Chicago and founding Board member of the LMA Seattle.
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By now, you know that CRM technology can help your business. But what you may not know is just how many different things CRM applications can do for your company. In fact, it's hard to think of another business-related technology that's as versatile, and pays as many direct benefits, as CRM.
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