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Crm Application: Companies
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Epicor (Nasdaq: EPIC) has released its first major overhaul of its CRM application since the company shifted its product line to the .NET platform. At that time, in 2002, Epicor introduced new CRM functionality that played upon the benefits of moving away from a client-server environment. This release focuses more on integration with third-party productivity applications as well as connectivity with such functions as computer telephony.
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CRM manager, based in Malvern, Pa., is a provider of full service implementation and ongoing consulting services to help salesforce.com clients maximize the functionality of this award-winning CRM application. CRM manager's annual service program provides highly customized ongoing consulting, support, administration and continuous improvement services enabling clients to enhance their sales, marketing and customer support efforts. Some of CRM manager's clients include: Apollo Health, Baldwin (a Black & Decker Company), DLG Media, Ecount, Electro-Mechanical Integrators, Inc., FLAVIA Beverage Systems (division of MARS), Food Sciences Corporation, Health Market Science, Preferred Real Estate Investments, Select Greater Philadelphia, Universal Fabric Structures, Inc. and WAM Systems. For more information on CRM manager, visit http://www.crm-manager.net/.
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The San Mateo, Calif.-based company's original hosted CRM offering, Sales.com, was discontinued in 2001 during a severe downturn in the application service provider (ASP) industry. The company announced its reentry into the market in October.
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Generally, the term CRM software application is used to denote either the CRM software solutions or the entire business approach focused on customer requirements. People looking to improve their sales and client relationship primarily do so by using CRM software applications. The software helps them better manage these interactions by holding their organizations firmly in control of the company-client association.
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Although a few adventurous souls could opt to develop custom CRM applications, few companies have the time, money, or risk tolerance for this approach. The main choices today are to buy a software package or to rent a service hosted elsewhere on the Internet. Packaged CRM applications became popular in the mid-1990s and continue to be the first choice of most companies, although the underlying technology has shifted rapidly from client/server to Web-based.
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Empirix Inc. announced today that global systems integration company Serene Corporation (now that’s a pretty name) has selected Empirix’ automated software testing product e-TEST suite as the basis for their CRM application testing service. Serene has already completed several projects with e-TEST suite, performing pre-deployment testing on both the Siebel 7.7 and 7.8 product lines.
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