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Crafts: Martha Stewart Crafts
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On another retail front, Martha Stewart Crafts was rolled out in Michaels 900 stores back in May. The 650 SKU line is said to be "delivering solid results," according to Ms. Stewart's company.
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Martha Stewart Crafts products have been designed by MSLO and manufactured by EK Success, one of the country's leading scrapbooking and creative consumer products companies. This is MSLO's first foray into the $30 billion arts and crafts marketplace. The crafts market has broad-and growing-appeal: according to the Craft & Hobby Association, nearly 60 percent of U.S. households participate in crafts and hobbies.
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Martha Stewart Crafts products will be sold in the major craft chains and in numerous independent craft stores throughout the country, as well as on the internet at http://www.marthastewart.com/. The website will feature Martha Stewart Crafts tools, templates, and paper products as well as MSLO's inventive scrapbooking content and ideas to inspire and guide consumers through the creation of their own projects.
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Martha Stewart Crafts