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Copywriting
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Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. The main purpose of writing this marketing [C]opy, or promotional text, is to persuade the listener or reader to act — to buy a product or subscribe to a certain viewpoint, for instance. Alternatively, copy might ... be intended to dissuade a reader from a particular belief or action.
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Copywriting is one of the most essential elements of effective online marketing. The art and science of copywriting involves strategically writing words that promote a person, product, business, opinion, or idea, with the ultimate intention of having the reader take some form of action. So, whether you’re looking to sell something or to build traffic by earning links from others, you’ll need to tell compelling stories that grab attention and connect with people so that they’ll respond the way you want.
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Copywriting provides a powerful marketing tool for any size budget. You don't need a $25,000 advertising budget in order to get compelling copy for your business. By and large considered one of the best "bang for your buck" business investments, people are slowly starting to realize the very real benefits that are coming from professionally written sales copy. Need proof? Get a free quote on your project right now.
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[T]here’s another reason Monthly Copywriting Genius is so popular among professional copywriters. And that’s because it’s an excellent way to know what kind of letters are working in the mail right now!
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Statistical copywriting should be used on any text that is meant to sell. An obvious application is sales letters and online sales pages. Be sure to test and compare each section of the sales page separately, e.g. headline, product description, closing paragraph. Here are some other applications of statistical copywriting.
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