LYCOS RETRIEVER 
Consciousness: Black Consciousness
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With the political consciousness that emerged from the political and social ferment of the late 1960s and early 1970s, the term Negro fell into disfavor among many blacks. It had taken on a moderate, accommodationist, even Uncle Tom, connotation. In this period, a growing number of blacks in the U.S., particularly African-American youth, celebrated their blackness and their historical and cultural ties with the African continent. The Black Power movement defiantly embraced Black as a group identifier. It was a term social leaders themselves had repudiated only two decades earlier and a term often associated in English with things negative and undesirable, but they proclaimed, "Black is beautiful".
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Biko ... believed the black consciousness movement was critical to the resistance because only blacks have a true interest in ending apartheid. Biko was very critical of white-led campaigns to end apartheid. He believed that, because they benefited from apartheid, whites could never fully understand its effects and would be as committed to ending it. In White Racism and Black Consciousness, he asserts that
According to Africamix spokesperson, Beatrice Gatebuke, the multicultural, two-day festivals are designed to raise global consciousness and funding for the prevention of child abuse and neglect in black communities. The touring festival will benefit local non-profit and non-governmental organizations active in providing residential services and therapeutic foster care for abandoned, abused and neglected children in the countries hosting the event.
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Black Consciousness