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Coachella Valley
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The Coachella Valley, under the title "Palm Springs", is a distinct Nielsen and Arbitron ratings market, with eight local television stations and twenty radio stations. Cable subscribers under Time Warner can receive Los Angeles television channels as part of basic cable service. Satellite television and satellite radio are available as well. In newsprint, the Gannett Company-owned The Desert Sun is the local daily paper; the Riverside Press-Enterprise, San Diego Union-Tribune and Los Angeles Times are ... sold there. The New York Times is sold through Starbucks Coffee outlets. The Press-Enterprise also publishes The D, a weekly tabloid-style paper dispensed for free at newsstands, restaurants and stores.
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The Coachella Valley's population has been growing by 53 people every day. The Palm Springs Destination Marketing Analysis boasts a permanent population of over 410,000 people with an estimated seasonal influx of around 100,000 people. The Coachella Valley is home to some of the fastest growing cities in California. La Quinta, for instance, had a five-year growth rate of over 25% from 2000-2005.
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The Coachella Valley has a reputation as one of the premier resort destinations in the United States, with over 100 golf courses and 600 tennis courts. The economy of the Coachella Valley depends heavily on vacationers and resort visitors. The health of the service industries is vital to the area's economy, which has witnessed relatively limited development in other economic sectors. Affluent leisure and transient residents, and the conducive atmosphere for corporate group meetings and conventions, have contributed to the growth of the resort- and tourism-related service industries in the area. A majority of these visitors come from Southern California, with approximately 16% of the area visitors originating in Los Angeles County.
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The Coachella Valley has a Jewish community, and according to the United Jewish Citizens of the Desert, the Coachella Valley has an estimated 20,000 American Jews, one of California's largest Jewish communities. But all faiths and denominations are found and represented in the area, the largest church being Roman Catholic. There is ... a sizable Mormon community, settling here since the early 1900s, with three branches of the Latter Day Saints church.
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The Coachella Valley became a major real estate destination in the 1980s and 1990s no longer limited to senior citizens, winter residents and retirees. Families with young children and young adults became interested in Palm Springs and surrounding communities for lower cost housing and apartment rents. The tourist attraction we know as Palm Springs has been exported worldwide, an increase of international visitors and now treated as a "year-round" community, the Coachella Valley is sometimes compared to Las Vegas, Nevada, Phoenix, Arizona or Santa Fe, New Mexico as part of the Southwest, as much it's a part of Southern California's most popular destinations (San Diego, Orange County and Los Angeles). In a 2003 Conde Nast publication review, Palm Springs was ranked one of the top 10 global vacation destinations, and the smallest one in population.
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The Coachella Valley is made up of the Desert Resorts cities of Palm Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, Indio and Coachella. Together they have created a national and even international reputation for having a luxury resort lifestyle. The valley has ... earned the position as the golf and polo capital of the west.
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Coachella Valley