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Clear Channel Communications: Markets
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Clear Channel's Oldies station consists largely of FM stations with some AM stations. Nearly all of the FM stations play oldies spanning from 1964 to 1975, with a 500 song active playlist split nearly half 1960's and half 1970's. The playlist ... includes approximately a dozen pre 1964 tracks and around 50 songs from the late 70's and early 80's. These stations generally have a few local live announcers; much of the time these stations are voicetracked either locally or from another market. Most run syndicated programming on weekends, such as Dick Bartley or Mike Harvey on Saturday nights, Steve Goddard's programs (Goddard's Gold and/or The 70s), and recently, Casey Kasem's American Top 40: The 70s. A handful of Clear Channel's outlets have picked up syndicated weeknight fare, such as Mike Harvey.
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Clear Channel has since applied this strategy to 12 other markets. The results so impressed Big Ideas that they signed with Clear Channel for another tour beginning in January 2003. After analyzing the results, Clear Channel plans to use this strategy for all their tours.
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In a few markets, Clear Channel has a religious station on the AM band. Some of these sell blocks of time to outside organizations and have no local shows at all except where local churches buy time. These are formatted similarly to Salem Media stations.
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"We intend to show that Clear Channel bullies groups into using Clear Channel's facilities for concerts through its market dominance of the airwaves," Fegan noted. "The upshot is that if bands don't use Clear Channel venues, they will be playing to empty houses."
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Overall, Delvaux declares mixed feelings about Clear Channel's impact in the market so far. From a purely business standpoint, picking up the highly rated Limbaugh show was a bonus. "Quite frankly, I'm thrilled," he says.
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Plaintiffs claim that Clear Channel uses predatory practices to keep potential competitors from entering regional markets. In some cases, the complaints state, Clear Channel bids up the fees paid to artists so it becomes impossible for other promoters to compete.
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