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Circulation: Period
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Meredith Corporation launched More in September 1998 and the magazine has steadily grown in advertising pages, revenue and circulation. From January 2007 - December 2007, More was up nearly 20% in ad pages over the same period last year. On the circulation front, More will increase its rate in February 2008 to 1.2 million and, will be increasing its frequency in 2008 to eleven times per year. According to ABC, More's average newsstand sales grew from 149,000 in the first half of '06 to 186,000 in the first half of '07, an incredible 25% increase.
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The Minneapolis-based Star Tribune newspaper's circulation rose 0.5 percent during the period to 380,354 daily and 677,929 Sunday. Meanwhile, the Milwaukee Journal-Sentinel's circulation rose 0.85 percent to 244,285 daily and 437,577 Sunday.
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The acquisition will respect the limit of up to 4,000,000 (four million) preferred shares, equivalent to 5.56% of the total of this class of shares currently in circulation. The authorization will remain in effect for a maximum period of 365 days, as of today.
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Among those adding subscribers was the New York Times, which reported weekday circulation of 1,136,433 and Sunday circulation of 1,680,582. Its weekday circulation is up 0.2 percent from the same period last year.
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