LYCOS RETRIEVER
Circulation: Company
built 647 days ago
Salon City's current circulation, approximately 75,000 copies, is increasing due to Time Warner's and Kable's "ramp up" with national buyers for major retail chains. In 2008, the company expects to sell up to 300 ad pages at average page rates of $8,500 or more. Using existing circulation and a 10- time frequency as a base line, this represents $2.5 million dollars a year in revenues, with gross profits in excess of 50 percent. The company's projected break-even point, based on maintaining current circulation and a 10-time frequency, is $1.2 million dollars. Added revenue, not currently projected, will come from subscriptions, newsstand sales, online sales, web memberships, events and special promotions.
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Krissy has more than 15 years of circulation experience. She has held positions with many major magazine publishers including associate circulation director at Petersen Publishing, subscription marketing director at Cahners Publishing Company, and consumer marketing director at Time Inc. Krissy joined CSI in 2000 and was promoted Vice President of Consumer Marketing in 2005.
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CHICAGO, May 30 /PRNewswire-FirstCall/ -- Tribune Company (NYSE: TRB) announced today that the Securities and Exchange Commission (SEC) has concluded its inquiry of circulation misstatements at Newsday and Hoy. The company identified circulation reporting errors at the two New York newspapers as part of an internal investigation in 2004. The company as.....
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WEST HOLLYWOOD, Calif., April 23 /PRNewswire-FirstCall/ -- Salon City, Inc. (Pink Sheets: SLON) today announced its initial 2008 plans for Salon City Magazine's circulation as it begins the development of its marketing message for 2008's upcoming media-buying season, beginning in July. This represents the company's first opportunity to sell-in its new magazine, which launched February 27, 2007, and to outline anticipated revenues as a publicly traded company.
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