LYCOS RETRIEVER 
Cintas: Customers
built 238 days ago
Cintas is the leader of the uniform industry. Boasting more than 800,000 customers, it designs, manufactures, rents, and sells uniforms to businesses in various industries; roughly 5 million employees in these industries wear its uniforms every day. Cintas ... provides ancillary products such as entrance mats, restroom supplies, first-aid and safety products and services, and document-management services.
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Cintas and BRC accomplished this by providing fewer choices but more ways into the site. For example, customers looking for a uniform program can now go to a single page to view all choices rather than having to click through multiple pages. They can... get to that page from a variety of entry points, such as the site's search function and a menu with several options.
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"It is a privilege to become an associate member of the Aluminum Association," said Bill Goetz, Cintas vice president of marketing and merchandising. "Our membership is an expansion of our continued commitment to the aluminum industry and our customers."
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At that time, Cintas began to rely heavily on extensive research to create customer personas—a strategy it relied upon again in its most recent redesign, which goes live this month. After 14 months of research, interviews and development, Cintas in conjunction with its interactive agency, BRC Marketing, has reworked its home page, and products and services pages from the ground up, speaking first and foremost to the Cintas prospect.
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