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Cingular: Companies
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The Cingular agreement gives RadioShack an entree into the GSM protocol, the global standard in wireless phones. The Sprint agreement gives the company continuity with a CDMA protocol provider, building upon the 10-year relationship RadioShack has had with Sprint, along with the introduction of IDEN technology through Nextel.
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Cingular's 3G network provides average download data speeds between 400- 700 kilobits per second with bursts to over one megabit. The company currently provides 3G services in more than 80 cities and towns located nearby more than 20 major metropolitan markets.
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Cingular's lineage can be traced back to Advanced Mobile Phone Service, which was a subsidiary of AT&T created in 1978 to provide cellular service nationwide. AMPS, Inc. was divided among the Regional Bell Operating Companys as part of the Bell System divestiture.
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AT&T Mobility was known as Cingular until 2007. Cingular was formed by the merger of BellSouth Wireless and SBC Wireless in 2001. Cingular then acquired AT&T Wireless in 2004. Cingular's parent companies SBC and BellSouth then merged with each other, and with AT&T (not AT&T Wireless). The company's current wireless network uses GSM/GPRS technology. The company uses both the cellular (850 MHz) and PCS (1900 MHz) bands.
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While the AT&T logo will be prominent in all advertising and communications, the ads will initially include a transitional graphic with both the AT&T and Cingular logos. The co-branded element will help underscore the association of the two companies and transfer Cingular's strong brand equity to the new AT&T. During the transition, the campaign will integrate popular imagery, phrases and icons from Cingular's traditional advertising, including the "raising the bar" tag line, the "Jack" character and the color orange.
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There are lots of mobile phone companies that contain the large share of mobile market these days one of them is Cingular. Many of these mobile companies are renewing their services frequently; ensure the quality service to their clientele. Exciting deal on SIM cards, as well as flattering accessories are what this companies offer just for purchasing a mobile phone from them.
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