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Cigarettes: Philip Morris
built 628 days ago
By 1936, Philip Morris maintained a firm grip on the industry's fourth position through its widely popular English Blend cigarettes introduced three years earlier. Following World War II, several poor management decisions, including an overestimation of the nation's consumption capacity and a belated entry into the filter segment of the industry, sent the company's sales spiraling downward. By 1960, Philip Morris had fallen to sixth place in the U.S. cigarette market—last among the major U.S. manufacturers.
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Philip Morris USA continues to believe that enacting federal legislation to provide the Food and Drug Administration with regulatory authority over cigarettes would provide the best framework to help reduce the harm associated with cigarette smoking. The Company will testify in support of such legislation at a Congressional hearing on Tuesday.
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During the trial, Philip Morris told Byron that it never claimed that light cigarettes were healthier. In addition, company lawyers argued that light cigarette smokers never proved how much tar and nicotine they ingested, as compared with smokers of regular-strength cigarettes.
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