LYCOS RETRIEVER 
Charoen Sirivadhanabhakdi
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Owned by Charoen Sirivadhanabhakdi, often said to be Thailand's richest man, Thai Beverage was founded in October 2003 through the merger of 58 companies involved in alcohol businesses. Today, the sprawling group has 63 subsidiaries and owns 16 distilleries, three breweries and a factory for industrial alcohol, despite being an almost entirely domestic enterprise. Its biggest brand is Beer Chang.
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Thai Beverages, controlled by Charoen Sirivadhanabhakdi and the producer of market leading Chang Beer and Mekhong rum, is seeking to list on the SET to raise funds to finance overseas activities. The listing is expected to be the largest initial public offering of a private company in Thai history.
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Through a new firm called Sirivana Co Ltd, Thai liquor tycoon Charoen Sirivadhanabhakdi has reportedly bought back shares in Thai Beverage Ltd that were previously sold to investors in Singapore, ahead of Thai Beverage’s upcoming initial public offering (IPO) in Singapore. Charoen and his wife are the biggest shareholders in Thai Beverage, each owning a stake of 14.35%. Thai Beverage is an alcohol producer, and its products include beer and whisky. A report to the Securities and Exchange Commission states that Sirivana bought a 7.26% stake in the paid-up capital of Thai Beverage from Golden Capital (Singapore) and Silvercord Capital (Singapore).
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Charoen Life, owned by liquor tycoon Charoen Sirivadhanabhakdi, has been struggling to take off since it began operations two years ago. Thailand's 75.2 billion yen life insurance market is dominated by the U.S. financial service company American International Group, whose market share in Thailand is estimated at 49.3 percent.
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Khunying Wanna Sirivadhanabhakdi was appointed Vice Chairperson of the Board of Directors in 2003. She has been the Chairperson of Beer Thip Brewery (1991) Company Limited and the Sangsom Group of companies since 2004. She has ... been the Vice Chairperson of T.C.C. Capital Land Company Limited since 2003, a Vice Chairperson of Berli Jucker Plc. since 2001 and the Vice Chairperson of the Executive Board of T.C.C. Company Limited since 1972.
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The problem for Charoen is a government plan to liberalise the Thai liquor trade. In January, the government plans to auction off the 13 government-owned distilleries that Charoen's company, Sang Som Group, has operated under licence for more than a decade. Boonrawd Group, already a fierce competitor of Charoen's in the beer market, looks certain to challenge; some foreign companies may do the same.
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Charoen Sirivadhanabhakdi