LYCOS RETRIEVER 
Charles R. Schwab: Chuck Schwab
built 289 days ago
Events at Schwab display all the classic elements of a Greek tragedy. A visionary and still-robust father-figure founder who can’t quite seem to find the right time to let go. A brilliant but unruly son-like deputy whose “bad boy” antics served as an excuse to continue his prolonged adolescence. And, most tellingly, a corporate culture so rich in value statements, origin stories and epics of crises past that it can be properly said of Schwab that, far from owning and controlling this powerful corporate culture, the culture owns and controls Schwab. If the lasting value of a leader is measured by succession, then Chuck Schwab is failing the test.
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Chapter 2, "Opening Investment," looks at the life and career of Chuck Schwab, the founder of the company, and how his moral vision inspired the firm's moral authority. Chapter 3, "Building the Brand," considers the early struggles and triumphs of the company as it systematically constructed its reputation.
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The campaign is about Mr. Schwab even though he is not featured in the advertising, much as ads for the KFC restaurant chain are intended to evoke Colonel Harland Sanders without his actually appearing. The Schwab campaign carries the theme "Talk to Chuck," which appears as an eye-catching graphic device in the form of a dialogue balloon as would be found in a comic strip.
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Transitions of several kinds were clearly on the mind of the advisors who custody with Schwab. When one advisor speculated over how long Chuck Schwab would remain at the helm of his company, Bettinger joked that “Chuck’s rate of aging is slower than mine.” In response to a question from an advisor who asked whether Schwab would itself consider buying up advisor firms, Goldman said “we’ve looked at that over the past six years,” but concluded that doing so would be “uneconomic and non-strategic”
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Chuck Schwab