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Chanel: House
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The House of Chanel, more commonly known as Chanel, is a Parisian fashion house in France. According to Forbes, the privately held House of Chanel is jointly owned by Alain Wertheimer and Gerard Wertheimer who are the grandsons of Chanel founder Pierre Wertheimer. [1]
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Coming out of fashion retirement at the age of 71, Chanel re-opened the couture house in 1954. Her first show received international acclaim, with her signature jersey suit being introduced that bore her favourite number: 5. In February 1955, Chanel introduced the quilted bag with the shoulder strap, named the 2.55 bag after the month and year of its creation. That same year, Chanel launched her first eau de toilette for men, Pour Monsieur.
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In 1939 Chanel retired from the clothing fashion and concentrated on selling perfume and accessories in Chanel’s boutiques. In 1954 Chanel came out of retirement and reopened the couture house, with a simple but elegant quilted shoulder strap bag. Elite women wanted to get their hands on this bag but due to manufacturing time Chanel declined numerous requests to produce this bag.
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