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Chanel: Chanel No
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The Chanel style of elegance with a foundation of comfort, ease and practicality, continued throughout the thirties. In 1939 when World War II began, Chanel closed her salon. She did not ... leave France but took up residence at the Ritz Hotel. From June 1940 the Nazi High Command had made the Ritz Hotel their headquarters so a rumour spread throughout Paris that Chanel was on more than friendly terms with the Germans. In fact she was in love with a German tennis player turned solder named Nobel von Dinklager. When Paris was liberated in 1945 the French took revenge on women who had collaborated with the Germans, but Chanel managed to escape any retribution by producing a letter from Winston Churchill whom she had know well in the Twenties.
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Chanel fragrances need no introduction. These timelessly classic and modern scents are without a doubt some of the most coveted fragrances in the world. The Chanel brand has been the epitome of class and sophistication since its inception in 1912. Throughout the years many style icons have come to represent the Chanel brand, most recently Nicole Kidman. The introduction of its first fragrance, Chanel No. 5, in 1922, was the beginning of nearly a century of overwhelming success. Chanel has continued to expand its fragrance offerings and now has lines for both men and women.
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Chanel is ... known for its quilted fabric which also has a "secret" quilting pattern sewn at the back to keep the material strong. It was inspired by the jackets of jockeys. This material is used for clothing and accessories alike. The brand is now headed by German-born designer Karl Lagerfeld, who also designs for the House of Fendi, as well as his namesake label.
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Chanel is known to burn its leftover stock as it does not want it to be sold cheaply (wrecks reputation) and does not want to be given away. This is much to the dismay of many. Reasons are that it keeps the Chanel trademark to the few upperclass personel and does not want confusion of about the concerning of quality.
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Chanel has launched a new advertising film that casts Nicole Kidman as the new face of Chanel No. 5. It was motioned and produced by Baz Luhrmann (director of Moulin Rouge as well as the 1996 modern version of Romeo+Juliet) and was shot on location in Sydney. Kidman takes on the role of the most famous woman in the world while Brazilian Model/Actor Rodrigo Santoro plays a struggling writer who falls in love with Kidman. The advert lasts 3 minutes, and took many months of pre and post production. Also, about 26 million euros ($46 million) were spent, making No. 5 The Film one of the most expensive advertisements in history.[1]
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Chanel introduced her first costume jewellery in 1924 (a pair of pearl earrings, one black, one white) and she now began to elaborate this vision. Pieces grew in size and became more Byzantine, with the use of yellow gold, baroque pearls and rough uncut purposely flawed gems. Other pieces were collars of enameled leaves and flowers or pearls tied with real ribbon bows.
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