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Case Studies
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The Agricultural Communications Case Studies Web site is designed to provide professionals and students with communication case study examples for application in industry situations and in the classroom. The site will provide links to real cases, fictional (but very applicable) cases, current case study research, and related case study sites.
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Executives from more than 25 companies will present case studies illustrating how they use MicroStrategy software to improve operations, reduce inefficiencies, and enhance business performance. Some of the companies scheduled to present at MicroStrategy World 2008 include Bluegreen Corporation, Catalina Marketing, Con-way Freight, Corporate Express, Darden Restaurants, Gucci, H&R Block Financial Advisors, Lowe's Companies, Meredith Corporation, Metcash Australia, MetLife, Nordstrom, Nygard International, The University of Miami, XM Satellite Radio, and Yum! Brands, Inc.
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Mount Holyoke College has put such an investment into an interdisciplinary course called "Case Studies in Quantitative Reasoning" (Pollatsek and Schwartz 1990). Designed and taught by members of at least eight departments, it uses only three cases in a semester to develop reasoning and evaluation skills. The first case is on Salem Village witchcraft and involves writing a paper "formulating and discussing a hypothesis about the relationship between wealth and power as reflected in the historical records for Salem Village during the 17th century." The second case deals with measurement and prediction: SAT scores and GPA. The final case deals with "Rates of Change: Modeling Population and Resources." Obviously these cases have required major investments of preparation time, finances, and class time.
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These case studies were researched and written by Zhan Guo and Alex-Ricardo Jimenez of MIT, under the direction of Thomas J. Piper of the Department of Urban Studies and Planning. They examine a series of urban open space projects with particular lessons for Boston as it decides the future of the land freed up when the Central Artery moves underground.
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Case studies have rarely been used in undergraduate science teaching except as occasional stories told by an instructor, perhaps as historical footnotes to general lectures. James B. Conant of Harvard was apparently the first science educator to try and organize an entire course around this mode of teaching (Conant 1949). However, unlike the current practice in business and most other fields, which present cases within a framework of discussion or Socratic dialogue, Conant presented cases entirely in a lecture format. Conant's model did not survive him and other attempts to use the method are not widely known.
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The Lauder Institute, which couples a Wharton MBA with an MA degree in International Studies, will lead efforts to develop case materials for the new initiative. Students from Lauder, under the direction of Director
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