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Cartoon Characters: Companies
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Cartoon Characters have traditionally been meant for sugary rich and fatty foods geared towards children. Now, a number of Nickelodeon, Warner Brothers, and Disney characters have began gracing the covers of fruits and vegetables. Entertainment companies are now looking for healthier alternatives to put their characters on. Fruit and vegetable growers have reported an increase in sales since the branding was implemented. More importantly, the kids seem to be ‘biting’ into the core of this move.
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The end result of this nine-page spread is exactly what the tobacco settlement sought to stop, which is the use of cartoon characters to market cigarettes. It is outrageous and irresponsible for Rolling Stone to create a layout that associates cartoons with cigarettes. It is hard to believe that this not intentional as the tobacco company involved, R.J. Reynolds, is most notorious for using cartoon characters to market cigarettes to children with the now-banned Joe Camel.
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Fineline is a company which creates original cartoon characters. Their team of artists develops original cartoon characters with an eye on current market trends as well as recognized names. From concepts and sketches all the way to the manufacturer style guides -- they create it all. Fineline develops cartoon characters for the licensing industry. Once characters are developed, they are marketed through licensing agents to manufacturers.
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In this story Kotaku broke the news that Burger King was considering a promotion featuring Burger King-branded XBox 360 games using Burger King’s cartoon characters. The story included mockups, concept art and a description of the promotion. The general counsel of Burger King’s market research company, Greenfield Online, contacted Kotaku, and […]
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NYC-based Pixfusion has raised VC cash to personalize cartoon characters by bringing images of buyer's children into the programming. The company's front-man is Marc Jaffe who was the head of licensing for Rodale. With Pixfusion, Jaffe is back in the licensing business working with the likes of Nickelodeon.
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Clear Channel Radio fired Clem, then Tampa's highest-rated morning personality, in February 2003 after he earned a record $755,000 fine from the Federal Communications Commission for broadcasting skits in which cartoon characters talked about sex and drugs. Fired days before Clear Channel executives were to face a U.S. Senate hearing on radio indecency, Clem has always said that company never gave him warning that he was crossing a serious line until he was ejected.
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