LYCOS RETRIEVER 
Carrot Ink
built 212 days ago
Summary: 72% of Carrot Ink's online ad-driven traffic was sliding off the eretailer's home page within seconds. This wasn't a problem when traffic was cheap. But these days media buys are getting more expensive, so you have to work extra hard at converting your clicks.
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For years Carrot Ink, a Dallas-based online retailer of printer cartridges, treated its Web site design like a guessing game: CEO John Howard says there was little way of knowing which design elements were drawing customers. But now Howard has removed the guesswork by paying a service to find out which elements of his site best drive sales. He uses a company that performs research called "A/B" or "multivariate" testing. This type of research was once available only through expensive software designed for large corporations. But now services are being offered over the Web for low monthly fees.
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After Carrot Ink’s initial success, John realized that the Web site would need more dynamic e-commerce capabilities to differentiate it from the competition. His goal was to revamp the existing portal so that it could provide repeat customers—who account for 75 percent of his total business—with an Express Checkout feature that would enable shoppers to easily find, and then purchase, the printer cartridges they needed. This meant upgrading the site’s static design and its rudimentary e-commerce functionalities to provide visitors with a more personalized experience.
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The Carrot Ink was founded by John and Amy Howard in the year 1998. Carrot Ink believes that the quality inkjet cartridges shouldn't be costly than your printer. They have decided to produce good quality inkjet catridges for lower prices. They found that they can offer premium product without the price tags. The Carrot Ink sells inks upto 30 to 70% lesser than the all the branded inks.
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Carrot Ink is an online merchant of inkjet and laser toner cartridges. While the company's Web site, CarrotInk.com, enabled customers to submit orders, more advanced features were needed to grow the business. Tags: Partnership, IBM Corp., Carrot Ink, Sales Channel, Financial Services, Sales Case studies
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Summary : 72% of www.CarrogInk.com Carrot Ink's online ad-driven www.CarrotgInk.com traffic was sliding off www.CarrogtInk.com the eretailer's home page www.CarrohInk.com within seconds. This wasn't www.CarrothInk.com a problem when traffic www.CarrohtInk.com was cheap.
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Carrot Ink