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Carmike Cinemas: Theaters
built 655 days ago
Movies are the star at Carmike Cinemas, and the company wants to make sure the star shines brightly in your town. Among the largest theater chains in the US, Carmike owns, operates, or has stakes in nearly 2,500 screens at nearly 300 theaters in more than 35 states. Carmike's theaters are located mostly in small to midsized communities where the chain hosts the only theater in town. (More than 80% of its theatres are in markets with populations of less than 100,000.) The firm ... owns two Hollywood Connection family entertainment centers, which feature multiplex theaters along with skating rinks, miniature golf, and arcades. Carmike emerged from bankruptcy in 2002 after closing about 30% of its theaters.
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In July of 1998 Carmike reached an agreement with the U.S. Justice Department to make its 516 theaters barrier free in accordance with the Americans With Disabilities Act. The ruling had come after a Des Moines, Iowa woman lodged a complaint about accessibility at Carmike's three theaters in that city. Earlier, the company had settled a lawsuit by an obese woman who could not fit in the standard seats at a Nashville Carmike Theater and had been refused permission to bring in her own chair.
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Carmike ... reiterates its commitment to take all necessary steps to ensure that all theaters owned and/or operated by it are in compliance the ADA. In furtherance of that commitment, Carmike will, by July 20th 1998, distribute to all theaters owned or operated by it a copy of Attachment 3 to this Agreement. This document, created by Carmike, consists of a questionnaire designated to assist Carmike management in the identification of existing, potential barriers and a threshold determination of what steps might be available for removal of such existing, potential barriers.
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By 1987 Carmike was earning $3 million on revenue of $84 million. The company continued to add screens by the dozen, and by 1988 the chain consisted of 670 screens in 216 movie theaters in 135 cities, still mostly located in the South, where it had already become the biggest movie exhibitor in the region. Nationally, Carmike was fifth largest in terms of number of screens by this time. While the four theater chains that remained larger--General Cinema, United Artists Theatre Circuit, Cineplex Odeon, and AMC Entertainment--continued to butt heads with each other over the movie-going dollars generated by America's major population centers, Carmike sailed along by itself, opening multi-screen complexes in smaller markets, of which there seemed to be an endless supply.
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In the case of Carmike, Stanton says, “When Jennifer started talking to them about their objectives, it became clear there was a wealth of possibilities they hadn't considered. Ultimately, she was able to help them create a networked system that was far more impactful to people coming into their theaters than anything they had originally envisioned.”
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Many movie industry analysts considered Carmike the best-managed theater chain in the country for several years. The company's ability to churn out profits year after year while its competitors struggled to streamline and stem their losses seemed to support this opinion. Like all theater chains... Carmike was at the mercy of Hollywood. If the studios do not make movies that people want to see, the exhibitors suffered along with the producers. Carmike had clearly shown, though, that it was among the best at bringing in customers, regardless of the competition posed by VCRs, cable television, and high school football, and in spite of Hollywood's occasional inability to supply quality products. As long as people in small towns continue going to the movies, Carmike planned to build and buy theaters to serve that market.
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