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Care Bears: Toys
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In 1982, the Care Bears were announced as a toy line for production by Parker Brothers and Kenner the following spring, as well as pre-licensed characters and media stars. In 1983, they were introduced to the general public, and starred in their first television special, The Land Without Feelings, which Kenner produced and sponsored.[2]
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The Care Bears are a very successful toy franchise from the 1980s. Over forty million of these stuffed teddy bears, made with a variety of colours, were sold from 1983 to 1987. Each Bear had a name, a job, and a symbol tied to it. For example, Bedtime Bear helps people sleep, and has a curved blue moon on his stomach.
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Many children's books have been based on, and have featured, the Care Bears and Care Bear Cousins. Some notable publications include "Meet the Care Bear Cousins" (based on the first movie), "Sweet Dreams for Sally," "The Witch Down the Street," "The Trouble with Timothy," and "A Sister for Sam." All of these titles were published by toy makers Parker Brothers, who was a licensee of the characters. Over 45 million Care Bears books were sold during the 1980s.[5] As of 2006, Scholastic Press has published books based on the Bears' first two CGI films, as well as the new toys.
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November 20th sees the release of the Care Bears - 25 Years of Caring Gift Set. The first thing you'll notice when you look at the package is the exclusive 25th anniversary plush toy, available only in this set. Further inside the box you'll ... find 4 DVDs, each in a separate case, featuring 25 episodes of the still-popular 1985 series. These discs have already been on the market separately, and are:
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