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In December, school-themed gift cards from more than 95 NCAA colleges and universities, along with the NCAA logo, will be available at Lowes.com. Gift cards ordered online may be shipped directly to the recipient. In addition, collegiate gift cards for many favorite teams will be available at Lowe's stores in the teams' home states.
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Retailers experienced heavy demand for gift cards during the 2003 holiday season, estimating $17.2 billion in gift card sales. However, drawbacks await the retailer. If customers fail to redeem the gift cards by December 31, the gift card sale will not reflect the company’s 2003 sales.
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Little Caesars gift cards make terrific stocking stuffers or Secret Santa gifts for family, friends or co-workers. Once the holidays are over, the gift cards can be purchased for a variety of occasions, such as a birthday gift, graduation present, or for a first time college student going off to school.
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Retailers haven’t been able to keep gift cards in stock during the 2003 holiday season. A 30% increase in gift card demand in 2003, but the gift cards are not just for the holidays. Companies use gift cards for employee incentives and customer rewards.
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BELLEVUE, Wash., Nov. 21 /PRNewswire-FirstCall/ -- Now that gift cards are a top choice for holiday gift giving(1), consumers face racks overflowing with choices. Making the right selection can be the difference between giving a holiday highlight or the plastic equivalent of last year's fruitcake.
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"Look for retailers to offer innovative promotional campaigns for gift cards this year, because these cards have become such a favorite with shoppers," he said. "Online redemptions, co-branding and personalization of cards are some of the features that successful retailers are initiating this year," he added.
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