LYCOS RETRIEVER 
Business Online: Customers
built 387 days ago
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The other idea for an online home business that is ideal for beginners is the fully stocked e-commerce enabled retail internet-based store. This is like having your own shopping mall stocked with hundreds of products. You do not have to keep any inventory at home as they drop-ship directly to your customers when they place an order on your website. They teach you how to market your own website and provide you with full training and support.
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Bichler and Loebbecke favor market self-regulation with firms imposing preferential pricing based on the market power of business and residential customers. They ... recommend classic oligopoly pricing mechanisms based on product differentiation, which means content providers would offer personalized Web products, up/down market versions of Web products and features, and administered pricing using filters and consumer surveillance technology to set optimal maximum prices for each demographic group. If Bichler and Loebbecke are correct, the early stage of "perfect market" competition among many startup news content providers may already be over.
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Offline, a good name is usually short, easy to remember, and reflects your business in some way. It’s the same in the online world. Your domain name is how you’ll be known on the Web. Customers will have to remember it, spell it correctly, and type it into their Web browsers. Good domain names are memorable, short and easy to spell, and usually reflect your business purpose. (There are a lot of exceptions to the latter rule: think eBay and Yahoo!).
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Because 25 percent of all searches for business on the Internet are local in nature, search engine marketing is an important strategy for attracting local customers. But currently less than 1 percent of local businesses have an online marketing presence. ReachLocal seeks to increase that percentage by offering a solution that makes it quick, easy and cost-effective for local businesses to reach potential customers online.
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Having a website for your business that is intended to sell, sell ,sell, is all about visibility. If your customers cannot find you online, you are not going to sell to them. On the other hand, if they can find you easily, half of your legwork in closing a sale is already done. An interested and motivated buyer has arrived on your digital doorstep.
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