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Buffy the Vampire Slayer: Wb Network
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When Buffy the Vampire Slayer premiered on the WB Network in 1996, American culture was in trouble. Americans were bowling alone, pursuing individual interests to the detriment of the communal good. Business leaders were celebrating creativity and neglecting discipline. Nike's "Just do it" ads were teaching young people to break the rules. Hollywood was turning out "nightmares of depravity."
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Like Buffy, Malcolm was not your run-of-the-mill program. Though it did feature a middle-class family, America had never before seen the likes of Malcolm Wilkerson, a boy with a genius IQ who lives with off-beat parents, Hal and Lois, and siblings, Francis, Reese, Dewey, and eventually, Jamie. Although unusual, Malcolm did become a hit both with critics and fans, making Regency into one of the hottest production companies in Hollywood. And almost overnight Berman became known as a risk-taker whose risks paid off. Fox Television executives took notice and set their sights on the maverick producer to help them full-time with their struggling network. At first Berman ignored the company's job offers but when Fox president Doug Herzog resigned in mid-2000, she finally decided to take the leap.
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UPN itself will ... join this group in the coming months as it markets shows such as Buffy the Vampire Slayer and Enterprise. According to Variety, the network has hired the Endeavor ad agency to create promotional tie-ins that will benefit both the companies that participate in them and UPN's new shows.
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