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Budweiser
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An update from a story breaking in RBPMail July '97, Budweiser will be produced in Brazil after all. The nation's top competition regulator will allow a joint venture between Anheuser-Busch Cos. and Antarctica of Brazil. The regulator had ruled in June 1997 that the original arrangement was not in the interest of Brazilian consumers. After A-B and Antarctica presented counter-proposals, raising A-B's stake in the venture, the decision was reversed. Antarctica will produce Budweiser for the Brazilian market at a new plant in Rio de Janeiro state. It will ... produce its new Cristal brand, which A-B will market in the U.S.
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Over the years, Budweiser has been distributed in many sizes and containers. Through the early-1950s Budweiser was primarily distributed in just 3 packages -- kegs, 12-ounce bottles and quart bottles. Cans were first introduced in 1936[2]. From 1936 to 1955, cans were slow to catch on. In 1955, August Busch Jr.[3] made the strategic move to expand Budweiser's national brand and distributor presence. Along with this expansion came advances in bottling automation, new bottling materials and more efficient distribution methods. These advances have brought to market many new containers and package designs.
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Guests follow the making of Budweiser from all natural ingredients such as barley malt, rice, hops, yeast and water to the full-bodied, crisp-tasting, refreshing brew loved across the globe. Following the tours, guests 21 years of age or older are invited to enjoy complimentary samples of Anheuser-Busch products including the latest in seasonal brews. Soft drinks and snacks are ... served.
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"As the WPT(TM) repositions poker as a leading sport -- not just a pastime -- Budweiser is the ideal sponsor. Our long association with sports increases poker's recognition by the sports-loving consumer and television viewer," said Peter McLoughlin, Vice President, Corporate Media, Anheuser-Busch, Inc. "We are pleased to continue our three-year relationship with WPT Enterprises and look forward to toasting another great year."
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On that cool December morning, Stan Barrett and the Budweiser rocket car were ready to answer the skeptics. With the aid of an additional rocket engine, Stan blasted away on his bid for a place in automotive history.
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In addition to millennium packaging, the brand is producing a limited edition Budweiser magnum bottle. Available from mid-October through the holiday season, the Budweiser magnum bottle is a black glass container that resembles a traditional champagne bottle and contains 46 ounces of original Budweiser. It includes a red foil wrap, cork and wire closure.
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