LYCOS RETRIEVER 
Braun
built 221 days ago
-- Braun sales of $293 million for the quarter were 11 percent above those of the year before, while profit declined 5 percent to $22 million. Driving the sales growth was strong demand for men's electric shavers in the U.S. and Japan and the favorable impact of exchange, given Braun's significant presence in Europe. In the U.S., the launch of FreeGlider and Flex XP2 increased Braun's market share by 1.8 percentage points to 21.3 percent. The new top-of-the-line Activator shaver gained the number two share position in Japan after only four weeks on the market. Although sales mix continued to improve, a double-digit percentage increase in marketing to launch new products and the impact of currency on European-based manufacturing costs reduced perating profit in the quarter. For the nine months, sales of $792 million increased 16 percent, and profit was down 9 percent to $43 million, due primarily to greater European export costs and higher warranty-related expense.
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Founded in 1921 by Max Braun, the company has been a member of The Gillette Company, Boston, Massachusetts, since 1967. The range comprises some 200 products in 11 categories. Braun has become the global market leader in five of these categories.
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Braun net sales for the quarter increased 4 percent to $294 million, and profit from operations was $24 million, compared with $28 million in the previous year. Sales benefited from strong demand in developing markets, particularly Russia and Turkey, and within Southern Europe. Growth in the quarter was tempered by comparisons with the 2003 SARS-related spike in demand for Thermoscan products in Asia and North America. Profit was impacted by an increase in advertising and currency related increases in European-based manufacturing expenses. For the first six months, sales rose 11 percent to $553 million, while profit from operations more than doubled to $45 million from $21 million for the previous year, primarily because of a favorable mix of higher margin products in the first quarter, particularly male shavers and female epilators.
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Braun electric razors and Braun electric razor replacement parts help millions of modern men be well-shaved and well-groomed at all times. With their innovative features, ergonomic handling and aesthetic design, Braun electric razors take the lead in personal care. No wonder Braun foil shavers are the market leaders worldwide. Unique pivoting shaver heads follow facial contours to guarantee top shaving comfort. The triple shaving system sets new standards in closeness. And with the breakthrough "Clean&Charge" shaver cleaning center, Braun has found the ideal way to assure spick-and-span freshness every day.
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From the mid-1950s, the Braun brand was closely linked with the concept of German modern industrial design and its combination of functionality and technology. The most influential designer at this time was Dieter Rams, a member of Braun's design staff. Rams was a key figure in the German design renaissance of the late 1950s and 1960s, and a former teacher at the Ulm Hochschule für Gestaltung. Eventually becoming head of Braun's design staff, Rams' influence was soon evidenced in many products. Braun's famous SK-4 record player and the high-quality 'D'-series (D45, D46, D47) of 35mm slide projectors are some of the better examples of Functionalist design. Another 'icon' of modern design, but less well known, is the electrostatic loudspeaker unit BRAUN LE1, the electronics were licenced from QUAD.
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In 1935 the Braun brand was introduced, and the familiar logotype with the raised "A" took form. At the 1937 World's Fair in Paris, Max Braun received the award For special achievements in phonography. Three years later, the company had more than 1000 employees.
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