LYCOS RETRIEVER 
Bratz: Bratz Rock Angelz
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Following the success of the Bratz Rock Angelz collection, MGA Entertainment retooled and upgraded the Bratz machine and blasted out of the gates in the beginning of 2006 with their flagship collection of the year Bratz Genie Magic. The collection included Yasmin, Cloe, Sasha, Jade, and Meygan, dressed in extravagent and elaborate Moroccan/Egyptian-style fashions. Also included in the Bratz Genie Magic collection is Katia, who was released in a Genie Magic bottle that converted itself into a late night lounge. Several merchandising items related to the Bratz Genie Magic collection were released, including a Genie Magic Secret Spot Desk Clock, a Genie Magic Deluxe Canopy, a Genie Magic Magical Mood Lamp, and a Genie Magic Fortune Teller.
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Even before the formal release of Bratz Forever Diamondz, the collection had apparently already won the Australian Girls Toy of the Year award. On September 26, 2006, a new DVD released with the same title. The CD with the same name released on September 19, 2006. THQ released a videogame on September 18, 2006. THQ hopes for the same or greater success for Bratz Forever Diamondz, just like the same success that they achieved with the Bratz Rock Angelz video game, which has sold over 1.4 million copies worldwide since the release and became the #1 girl video game in 2005.
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Even before the formal release of Bratz Forever Diamondz, the collection had apparently already won the Australian Girls Toy of the Year award. In October 2006, a new DVD and CD soundtrack will be released with the same title. In addition, video game manufacturer THQ will release the Bratz Forever Diamondz video game for PlayStation 2, Nintendo GameCube, Nintendo DS, Game Boy Advance and Windows PC (The PC version is not sure to be released at all). THQ hopes for the same or greater success for Bratz Forever Diamondz, just like the same success that they achieved with the Bratz Rock Angelz video game, which has sold over one million copies worldwide in the 4th quarter of 2005 and became the #1 girl video game in 2005.
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"THQ is thrilled with the success of last year's "Bratz: Rock Angelz" video game which has shipped more than one million units and was a top video game for girls in 2005," said John Ardell, director, global brand management, THQ. "The Bratz property is the perfect fit for the growing market of younger female gamers and we're excited to be working with MGA on a brand new title to coincide with their upcoming fashion doll and DVD movie launch."
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