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Bratz: Bratz Fashion
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In addition to the level of thematic elements, some parents may wonder about the kind of role models the Bratz will be for young girls. The movie strongly focuses on positive messages of honoring friendship, respecting diversity, and being true to oneself; ... the Bratz do maintain the dolls' "passion for fashion," and much focus is also placed upon material things, clothes, hair and make-up. Far more egregious than the Bratz' fashion choices, though, is the example of the antagonist class president Meredith. Although she dresses like a goody two shoes at school, a couple of scenes show this wannabe diva rockin' out in some very revealing attire including an obscenely short skirt.
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Before the Bratz were everybody’s favorite fashion friends, they were the Baby Girls with a Passion for Fashion™! This is where it all began – the funky fashions, the sizzlin’ accessories and the far-out friendship! Look out, these Babyz™ already know how to flaunt it, and they’re keepin’ it real in the crib!
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Since the first Bratz dolls made their debut in 2001, the brand has evolved to encompass everything from electronics to fashion clothing. Awards include Best Overall License and Character Brand License of the Year from Licensing Industry Merchandisers Association (LIMA), as well as several Toy of the Year and other awards from Family Fun and the Toy Industry Association (TIA). Available in more than 65 countries, Bratz has become a lifestyle brand and remains a consistent top-seller at retail across numerous product categories. Recently, Bratz made its home entertainment debut, ranking #2 on the VHS and #6 on the DVD charts. The first Bratz feature film is in development and scheduled for release in 2006.
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Cloe’s Glamour Shots - Your Bratz birthday party guests can be as glamorous as their favorite Bratz characters! Collect dress-up items from friends, neighbors, secondhand stores and your own closet to create a fashion wardrobe. Encourage the girls to dress up in the items of their choice and have fun! Once your guests don their fashionable attire, give them the opportunity to show themselves off in a fashion show. You can be emcee by announcing each child’s name and describing her fashions. Upbeat music will enhance the event as your guests strut their stuff and pose for glamour shots!
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In June 2001, the first four Bratz dolls, Jade, Cloe, Sasha, and Yasmin, were released to market, each attired in urban-styled fashions. The Bratz quickly gained strong popularity, becoming the number one doll brand in several countries like France, Spain, Israel and Italy, and the number two doll in the United Kingdom. The dolls won Family Fun's Toy of the Year award and TIA People's Choice Toy of the Year Award for 2001.
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Branded as ‘the girls with a passion for fashion’, Bratz, were launched in June 2001. The Bratz dolls look cool, dress in high fashion and come with modern accessories such as mobile phones. They differ from traditional teenage dolls because they are really trendy and have abstract, character figures, instead of idealised figures. Bratz are aimed at ‘tweens’, girls between the ages of eight and eleven.
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Bratz Fashion