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Bratz: Bratz Dolls
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Bratz dolls are characterized by over-sized heads; with big, wide eyes, full lips, a very small nose, short body, and shoes that can be snapped on and off. The original four characters were Yasmin (based on CEO Isaac Larian's own daughter, Jasmin), Sasha, Cloe and Jade. Over the course of the lines that followed, Meygan (who ""moved away"" for a while and then came back), Dana, Fianna, Nevra, Tiana, Kumi, Felicia, Katia, and Kiana (who has been officially discontinued, see below) have joined the ""Bratz Pack,"" most of whom were introduced either with playsets or as collector's edition dolls.
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Director Sean McNamara (RAISE YOUR VOICE) tackles teenage cliques, the power of friendship, and the importance of individuality with characters based on the Bratz dolls. Sasha (Logan Browning), Jade (Janel Parrish), Yasmin (Nathalia Ramos), and Cloe (Skyler Shaye) are four free-spirited teens who are thick as thieves as they start their freshman year at Carry Nation High School. But soon, everything changes. Principal Dimly’s (Jon Voight) daughter, Meredith Baxter Dimly (Chelsea Staub), rules the school with an iron fist, ensuring that all the students stay where they belong in their respective cliques. Although these four best friends try to buck the school’s trend and remain close, their academic and extracurricular interests pull them in different directions until they realize that staying friends, being true to themselves, and following their dreams are more important than anything else. This candy-colored high school world is clearly the stuff of fun fantasy.
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Bratz dolls are made of vinyl--hard vinyl for the head and body with softer, bendable vinyl for the arms and legs. Bratz dolls ... have a unique feature--when you change their shoes, you actually change their feet--the shoes and feet pop off as one. This, obviously isn't very realistic, but it is fun for play and it does solve the problem of tiny doll shoes being vacuumed up all over the house.
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Fresh concerns over the body image and lifestyle the Bratz dolls allegedly promote were raised by the American Psychological Association when they established their "Task Force on the Sexualization of Girls" in February, 2007. In the report that was published in accompaniment to the Task Force's founding they cited concern over sexuality the Bratz dolls allegedly portray.[14]
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With the popularity of the Bratz dolls, young girls of varying ages will likely want to see this movie. The MPAA has rated the film PG for thematic elements. According to the MPAA thematic elements are those that do not fit into easily defined categories such as sex, drug use, or language and "may include death, coming-of-age issues, verbal abuse, illness, abortion, and other serious subjects or mature discussions that some parents feel may not be appropriate for their young children." (MPAA website)
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The Australian distributor of Bratz dolls held a design competition across multiple age groups with the task to design outfits for various categories. The entries closed at the end of July 2007.
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Bratz Dolls