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Bollywood: Films
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The popularity of Bollywood in the CIS dates back to the Soviet days when the films from Hollywood and other Western countries were banned in the Soviet Union. As there was no means of other cheap entertainment, the films from Bollywood provided the Soviets a cheap source of entertainment as they were supposed to be non-controversial and non-political. In addition, the Soviet Union was recovering from the onslaught of the Second World War. The films from India, which were ... recovering from the disaster of partition and the struggle for freedom from colonial rule, were found to be a good source of providing hope with entertainment to the struggling masses. The aspirations and needs of the people of both countries matched to a great extent. These films were dubbed in Russian and shown in theatres throughout the Soviet Union.
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Through the wireless company's relationship with Saavn, the industry leader in digital distribution of South Asian content and packages, Verizon Wireless customers can access hit music from the Indian film industry (known as "Bollywood") directly on their mobile phones. Bollywood's most anticipated theatrical release of the year, "Om Shanti Om," opens on Friday, Nov. 9, and Verizon Wireless customers can get Ringtones and Ringback tones from the film today. All the best classics and latest Bollywood Ringtones and Ringback tones are currently available, including songs from recent hit films such as "Heyy Babyy," "Kya Love Story Hai," and "Don," plus past hit albums such as "Dil Chahta Hai," "Aksar," and "Chalte Chalte."
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The dancing in Bollywood films, especially older ones, is primarily modelled on Indian dance: classical dance styles, dances of historic northern Indian courtesans (tawaif), or folk dances. In modern films, Indian dance elements often blend with Western dance styles (as seen on MTV or in Broadway musicals), though it is not unusual to see Western pop and pure classical dance numbers side by side in the same film. The hero or heroine will often perform with a troupe of supporting dancers. Many song-and-dance routines in Indian films feature unrealistically instantaneous shifts of location and/or changes of costume between verses of a song. If the hero and heroine dance and sing a pas-de-deux (a dance and ballet term, meaning "dance of two"), it is often staged in beautiful natural surroundings or architecturally grand settings. This staging is referred to as a "picturisation".
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Bollywood films are being shown in American and British theaters on a more and more frequent basis. These theaters have become community foci for the South Asian communities around the world. Though separated by a vast distance from home, South Asians have found Bollywood films to be a great way of staying in touch with their culture and their fellow South Asians.
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Bollywood conventions are changing.... A large Indian diaspora in English speaking countries, and increased Western influence at home, have nudged Bollywood films closer to Hollywood models. Film kisses are no longer banned. Plots now tend to feature Westernised urbanites dating and dancing in discos rather than arranged marriages.
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In Bollywood, the Discreet Lustre system has shaped groundbreaking films such as Kaal, Lakshya, Black, The Rising and Chocolate, and has been used by Prime Focus and Pixion for several years. In addition, the following Indian studios and post-production facilities recently adopted the Discreet Lustre system:
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