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Bhangra: Bhangra Music
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Toward the end of the decade, Bhangra continued its assault on mainstream culture, with artists like Bally Sagoo and Apache Indian signing with international recording labels Sony and Island. Moreover, Multitone Records, one of the major recording labels associated with Bhangra in Britain in the eighties and nineties, was bought by BMG. Finally, a recent Pepsi commercial launched in Britain featured South Asian actors and Bhangra music. This, perhaps more than anything else, is a true sign of the emergence of Bhangra into popular culture.
Bhangra, a lively form of folk music and dance originating from Punjab, is normally accompanied by singing (Boliyaan) and, most significantly, the beat of the dhol drum. Traditionally, people performed Bhangra when celebrating the harvest. Nowadays, Bhangra is performed in all parts of the world at occasions such as Indian weddings, receptions, and parties.
Bhangra originated as a traditional folk dance in Punjab, a region straddling the border between India and Pakistan. Though the music was traditionally performed at harvest festivals, it became a popular feature at weddings and celebrations. Soon it spread to Great Britain through that nation's vast immigrant community.
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Unlike the days when Bhangra Blowout began, today's college students live in a world where many things South Asian -- from the henna tattoos offered at flea markets to the opening of "Bombay Dreams" on Broadway -- suddenly seem cool. Even pop star Britney Spears and rapper Jay-Z have seen success with numbers that mix their music with bhangra.
Bhangra singers do not sing in the same tone of voice as their Southeast Asian counterparts. Rather, they employ a high, energetic tone of voice. Singing fiercely, and with great pride, they typically add nonsensical, random noises to their singing. Likewise, often people dancing to Bhangra will yell phrases such as "Hey hey hey", "Balle balle", "Haripa" or "Ch-Ch" to the music.
Bhangra is basically a free style dance form which depicts its celebratory origins from Punjab in North India. To tailor the sessions to the participants, a part of the session consists of choreography followed by an intense freestyle session which is designed to allow you to get in touch with your musical innerself.
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