LYCOS RETRIEVER 
Bernard Arnault: Fashion
built 130 days ago
The pope of fashion, as Arnault had been labelled, appeared intent on being the caesar of cyberspace. Europ@web sprawled over the globe. More than 17m euros went into Submarino - an online retailer in Brazil. Another 10m euros was poured into liquidation.com, a business-to-business marketplace based in Washington.
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Arnault touted Fendi as its newest star, while acknowledging some rough patches when the Roman fashion and leather goods house was first acquired jointly with Prada Group in 1999. (LVMH gained complete control in 2001).
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LVMH, the $12 billion fashion and liquor conglomerate controlled by Mr. Arnault, has not been without recent failures. Analysts still question whether the company's multibrand strategy can be sustained by the appetites of Japanese and American consumers for $3,000 leather handbags and $800 sweaters.
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