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Bell Canada: Bill Attia
built 628 days ago
An immeasurable advantage that Bell Canada derives from L-Soft solutions is the ability to personalize messages it sends to customers. Bell Canada integrates information from its database, including customers' names and titles, into the e-mail reminders. "This makes it so much more personal for the customer," Attia said. "We have been able to develop a better relationship with customers because of that and have seen positive results."
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The 1970s were a period of international growth for Bell Canada. Northern Telecom reported C$1 billion in sales in 1975, and sales to the United States accounted for ten percent of that. The following year, Northern Telecom began an aggressive marketing strategy in the United States to boost that percentage even higher. In addition, Bell Canada won several international contracts, not the least of which was a C$1 billion consulting contract with Saudi Arabia.
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The Change Management application was strategic for Bell Canada, Chadwick maintains, protecting more than $1 billion in revenues with major accounts, and crucial in fending off intense competition. And with EDA as the integration engine driving the application, other benefits were quick to follow.
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Bill Attia