LYCOS RETRIEVER 
Belgium: Marketing Software
built 614 days ago
Especially the beer (see Belgium: beer paradise) is a national speciality: there are hundreds of different types with distinctive tastes, which are all served in their own specially made glasses. Beer, for Belgians, is about as important as wine is for the French. It is a pity that the international marketing is not better developed, because everybody drinks Dutch, Danish or German beers, whereas the Belgian ones (which are much richer in variety and taste) are known only by the real beer lovers. Recently, though, Belgian speciality beers are getting more and more popular, not only in the neighbouring France, Holland and UK, but even in the USA.
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Headquartered in Belgium, hsbSOFT's flagship product is hsbCAD, a leading-edge software application for the prefabricated building industry (timber framing, steel framing and log homes). hsbSOFT just released hsbCAD with an interface to the Autodesk Revit platform for building information modeling (BIM), which provides coordinated, consistent and computable information.
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Believing that graphic design is not adequately recognised in Belgium, the Flink agency decided to 'liven things up' and push back the boundaries. It organised an exhibition called UseAgain which aimed to show the unused artwork that many agencies have stored in their archives. Tags: Graphic Design, Hewlett-Packard Co., Desktop Publishing, Advertising & Promotion, Software, Marketing Case studies
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