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Barbie: Fashions
built 606 days ago
In honor of the Park's 50th Anniversary, Barbie wears an outfit inspired by the original Mouseketeers complete with her own tickets just like those used in the earl days. Or, she can wear 50th Anniversary Mickey ears and fashion tee with coordinating pants.
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In June 2001 MGA Entertainment launched the Bratz range of dolls, a move that would give Barbie her first serious competition in the fashion doll market. In 2004 sales figures showed that Bratz dolls were outselling Barbie dolls in the United Kingdom, although Mattel maintained that in terms of the number of dolls, clothes and accessories sold, Barbie remained the leading brand.[38] In 2005 figures showed that sales of Barbie dolls had fallen by 30% in the United States, and by 18% worldwide, with much of the drop being attributed to the popularity of Bratz dolls.[39]
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Ruth knew what she wanted Barbie to look like. With the help of her technicians and engineers at Mattel, Barbie was born. Ruth then hired Charlotte Johnson, a fashion designer, to create Barbies wardrobe.
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