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B2B Auctions: Forrester Research
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[L]ook at the enormous numbers being thrown out by research firms like Forrester Research (FORR), which projects $1.3 trillion in B2B revenues in 2003. The GDP of this country in 1998 was only $8.9 trillion, and if it continues its growth rate of recent years (which is a fantastically optimistic projection in itself) then in 2003, it will be around $11 trillion. So the B2B market will be 12% of the entire nation's economy? That's a leap of faith that even the most ardent believer of the Internet's future will have a hard time reconciling.
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As more B2B transactions are processed electronically over the web auctions will be an important step in determining a fair market price. A report from Forrester Research predicts that B2B transactions will grow to 200 billion dollars by 2002, much of this will be conducted through auction.
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September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.
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On auction sites, “the real future for dynamic pricing is in the B2B space,” says Mark Gambale, an analyst with Gomez Advisors, an e-commerce research and analysis firm. “B2B needs to provide remarkably improved services on the site than users get on the traditional channels. It needs to provide a real incentive.” Gambale cites three obstacles that stand in the way of B2B auctions:
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- (Free Research) Ball Corporation needed to reevaluate its existing B2B IT environment, which was built on a legacy EDI platform. Many processes and data conversions within the supply chain were still manually driven. Ball selected an integration suite and collaboration network as ideal solutions to reduce inefficiencies within the Ball supply chain.
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