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Auto Buying
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Zag is transforming the auto-buying experience with a groundbreaking online platform that extends current online buying capabilities -- and soon will make it possible for consumers to complete the entire auto-buying transaction online. Zag's platform goes beyond research-related websites to give consumers upfront pricing and inventory availability for new and used cars, and the ability to configure a new vehicle and arrange financing online. Over the next year, the company will roll out additional capabilities that will enable a complete, end-to-end online transaction for the first time.
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According to J.D. Power and Associates’ 2006 Used Auto Shopper Study, this year, more than twice as many late-model used vehicle buyers found the vehicle they purchased through the Internet, rather than through newspaper or magazine classified ads. And, independent websites continue to garner the highest visitation rates among used vehicle buyers at 90%.
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By gathering scientific data about customers, the study easily debunks old myths about gender differences in the auto-buying experience. It is a misperception that most women bring their spouses or partners to showrooms out of apprehension or lack of confidence. Rather, women bring their spouses or partners to shop with them because it is a family investment requiring serious deliberation.
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The process of buying a car is a lot like any other "life-cycle", there are definite stages involved in every auto purchase. These stages start with the thought to buy a new auto, and conclude with ownership transfer of the auto.
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MCLEAN, Va., Dec. 13 /PRNewswire/ -- Although the American auto industry is experiencing some economic uncertainty, customers continue to positively rate their car-buying experience. Auto dealers are serving as the industry's "shock absorbers" to maintain balance in a turbulent marketplace, according to Automotive Retailing Today (ART), a coalition of all major automobile manufacturers and dealer organizations.
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