LYCOS RETRIEVER
Atkins (Atkins, Eileen - Actors and Actresse): Atkins Tunnelling
built 644 days ago
Heeding the call of another entrepreneurial opportunity, Mr. Atkins left Warner Bros to become the founding CEO of a media start-up company called Mediaconnex. Mediaconnex provided cable and television networks with technology and services that maximized marketing efforts, programming expenditures, and sales revenues. As CEO, Mr. Atkins was responsible for raising the companyĆs venture capital funding, developing key patented product technologies, and recruiting over 150 charter customers, including Warner Bros., the Hispanic Television Network, and the American Independent Network. Having developed a revenue pipeline and customer base four times that of the initial funding benchmarks, Mr. Atkins moved on to his next opportunity.
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Atkins settled in to serve the mandatory four years of his sentence. One day, a guard escorted him to a meeting, where he was informed he was bound for Riverside County to stand trial for a rape in Lake Elsinore. Lake Elsinore? To a kid from the inner city, that small community near Temecula might as well have been on the fourth rock from the sun. He had never heard of it. *
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In an effort to revive sales, Atkins will run a four-page newspaper insert in January featuring coupons for its entire product line. In-store efforts include aisle banners and shopping cart ads that highlight the taste of Atkins products. Other product-centered print is likely, and Atkins could increase the budget depending on sales.
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Speaking of informal SEC guidance, Atkins said that the pronouncement of SEC accounting staff can have a significant impact and can affect the market. He pointed to Staff Accounting Bulletin (SAB) 101, on revenue recognition, as an example of staff guidance that was not formalized by the commission through a notice and comment process. Atkins suggested to reporters after his speech that the substantive issues of SAB 101 should have been handled by the commission as a rulemaking. There is a need for notice and comment because of litigation risk as well as to provide a basis for an enforcement action, he said.
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An Atkins spokesman declined to comment on the shift, noting only that the company will distribute a multi-page free-standing insert in newspapers nationally on Jan. 2. But an executive with knowledge of the situation said the budget correction is a result of ''acting responsibly.''
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At Yale, Atkins was not only researcher, teacher, and clinician, but ... a member of the medical school’s admissions committee, where he spent one year as Acting Associate Dean. From 1975 to 1985, Atkins also served as Master of Saybrook College, exercising his interest in liberal arts and taking an active role in the lives of undergraduates.
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