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Architect
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The 'Greg the Architect' series is comprised of four video episodes -- "SOA This. SOA That."; "ROI of the Beholder"; "Focus Pocus"; and "Off The Grid". Leveraging a creative, grass roots strategy, the innovative video series has flipped the online media advertising model on its head and has proven to be popular with more than 70,000 views. 'Greg the Architect' is now the first YouTube search result for "SOA" and can be viewed at http://www.youtube.com/watch?v=uOQcjvUHZ0k, or on TIBCO's 'Greg the Architect' web site at http://www.gregthearchitect.com/.
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What differentiated the launch of Architect from a number of other b-to-b launches is the time and amount of money that was spent pre-launch, Goldstone says. Shortly after the launch, Hanley Wood purchased Architecture and Architectural Lighting, and folded the content of each into Architect.
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According to the 2005 Alberta Wage and Salary Survey, Albertans in the Architect occupational group, working part-time or full-time, earned from $31,000 to $114,700 a year. The average salary was $63,100 a year.
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PALO ALTO, Calif., Oct. 24 /PRNewswire-FirstCall/ -- TIBCO Software Inc. http://www.soanowjournal.com today announced that its 'Greg the Architect' online video series has been honored with the BtoB Best Award for Best Online Campaign from BtoB Magazine. 'Greg the Architect', which features a besieged tech worker who is confused about how and why to implement a service-oriented architecture (SOA), was developed as part of a viral campaign to promote interest in SOA Now Journal ( ), one of TIBCO's online resources for IT architects to help make sense of all the SOA clutter.
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In the United Kingdom practicing under the name, style or title "architect" is restricted by law to those registered at the Architects Registration Board. It usually takes a minimum of seven years to obtain the necessary qualifications and experience for registration. Those wishing to become registered must first study at a recognized university-level school of architecture. Though there are some variations from university to university, the basic principle is that in order to qualify as an architect a candidate must pass through three stages:
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"We are honored that 'Greg the Architect' has been recognized with a Stevie Award," said Ram Menon, executive vice president, Worldwide Marketing, TIBCO. "The immediate attention the video has received through awards programs, in the blogosphere and among SOA Now readers underscores our creative team's efforts in successfully developing an attention-getting campaign that boldly represents the voice and perspective of the end user. The video has really resonated with IT customers attracting more than thirty thousand viewers in a short period."
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