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Apple Computers: Markets
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"Barry Adams, a consultant and the Executive of the Year for Apple computers in 1992, spoke to the crowd. He helped create educational technology to meet the needs of students and teachers who use personal computers." "In 18 months time, the hottest thing on the market will be obsolete," Adams said. "Now, in everyday terms, that means if you buy the best there is to offer today, in three years you will want to upgrade."
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On October 23, 2001, Apple introduced the iPod digital music player. Initially equipped with a 5 GB hard drive and a monochrome screen, models today can store up to 160 GB and display video, play games, and support a wide range of third-party add-on devices. As of September 2007, Apple sells four variants of the iPod: the iPod shuffle, iPod nano, iPod classic and iPod touch. The iPod is the market leader in portable music players by a significant margin, with more than 100 million units shipped as of April 9, 2007.[42] Apple has partnered with Nike to introduce the Nike+iPod Sports Kit enabling runners to sync and monitor their runs with iTunes and the Nike+ website.
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"From Academy Award-winning films to broadcast television, Shake helps bring realistic visual effects to life," said Rob Schoeben, Apple's vice president of Applications Marketing. "With 3D multi-plane compositing, advanced optical flow technology and tight integration with Final Cut Pro 5, Shake 4 opens up a wide range of new creative opportunities for artists everywhere."
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Targeted at a professional audience, the MacBook Pro (15.4" widescreen) was Apple's first laptop with an Intel microprocessor. It was announced in January 2006, and started shipping two months later. The less expensive MacBook (13.3" widescreen) caters to the consumer market.
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To reiterate on final time, it's not that Apple can't compete in the low-end tower market. It's that the rewards are too small to warrant the development and operations burden of introducing and maintaining another product line. Please, please study your history. It's not just the cube.
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Apple doesn't even pretend to compete for the corporate servers that are technically considered PCs because of their internal design; those account for about a fifth of the market. Nor has it ever targeted big business, other than publishers and creative departments.
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